Marketing Strategy
The Gap Between the Vision for Marketing and Reality
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?
Research Highlight
Latest
Global Strategy
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
Managing Your Career
Why Showing Your Face at Work Matters
Employers can take steps to ensure that remote workers are not evaluated unfairly.
Organizational Structure
When Is an Outsider CEO a Good Choice?
There are circumstances in which outsider CEOs may outperform CEOs who came up through the ranks.
Innovation Strategy
What It Takes to Be a Serial Innovator
An intriguing new book discusses the traits of serial innovators at established companies.
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
The Case for Standard Measures of Patent Quality
The current approach to measuring patent quality is not serving the world’s patent systems.
Global Strategy
Learning How to Grow Globally
New research offers insights into choosing the best approach to learn about a foreign market.
Developing Strategy
Are CEOs Getting the Best From Corporate Functions?
At too many large companies, corporate functions like HR and IT don’t get enough strategic direction from the CEO.
Technology Innovation Strategy
The Impact of IT Investments on Profits
New research finds that investments companies make in information technology increase profitability and sales more than investments in advertising or R&D do.
Global Strategy
Should Top Management Relocate Across National Borders?
When is it smart for multinational companies to relocate top management to other countries?
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Business Models
The Business Models Investors Prefer
Why have investors been so bullish on companies like Disney? It’s their business models.
Marketing Strategy
Can Marketing Lift Stock Prices?
A study found that certain marketing techniques can influence a company’s stock market valuation.
New Product Development
How Quality Drives the Rise and Fall of High-Tech Products
While network effects do affect market share flows, quality prevails.
Project Management
What Great Projects Have in Common
From time to time a project truly stands out, creating exceptional value and having an impact on the industry.
Remote Work
Unlocking the Business Potential of Virtual Worlds
Virtual worlds have been slow to catch on in businesses — but employees familiar with the technology may help.