Research Feature
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Supply Chains & Logistics
What Happens When You Outsource Too Much?
Managers must understand which competencies they can safely outsource and which they should manage internally.
Project Management
Putting It Together: How to Succeed in Distributed Product Development
Outsourcing complex product development work subjects companies to significant uncertainty.
Business Models
Bringing Open Innovation to Services
Companies should organize their service innovation processes to be more open to external ideas.
Innovation Strategy
The 5 Myths of Innovation
Increasingly, innovation is being applied to the development of new service offerings, business models, pricing plans and management practices.
Collaboration
How to Find Answers Within Your Company
Internal knowledge markets can facilitate information sharing within large organizations.
Collaboration
The Collaborative Organization: How to Make Employee Networks Really Work
Once managers grasp the patterns of employee interactions, they can reduce network inefficiencies.
Financial Management & Risk
How to Manage Risk (After Risk Management Has Failed)
The authors make the case that a shift in risk management approaches is needed.
Marketing Strategy
When Should You Nickel-and-Dime Your Customers?
What’s smarter: To charge separately for extras — or to combine all charges into one total price?
Customers
Designing the Soft Side of Customer Service
Organizations need to value the “soft side” of customer management: emotions, trust and control.
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Business Models
What to Do Against Disruptive Business Models (When and How to Play Two Games at Once)
When two business models, and two business units, make sense.
Executing Strategy
Best Practices for Industry-University Collaboration
To extract the most business value from university research, companies need to follow seven rules.
Collaboration
The IT Audit That Boosts Innovation
Leading innovators are using information systems to make their activities more efficient.
Climate Change
The Change Leadership Sustainability Demands
Sustainability initiatives have three stages, each requiring differing organizational capabilities.
Corporate Social Responsibility
What Every CEO Needs to Know About Nonmarket Strategy
In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy.