Big Idea: Competing With Data & Analytics Research Highlight

Managing Data in the Age of the Internet of Things

Analytics experts from Wharton, Georgia Tech, and Boston College discuss the data and analytics opportunities presented by the Internet of Things phenomenon.

Lynn Wu, Sri Narasimhan, and Sam Ransbotham Reading Time: <1 minute

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Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
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Organizations have made great progress with analytics using traditional data sources, but the Internet of Things (IoT) will mean a new upsurge in data, and attendant challenges in absorbing and analyzing that data. In a July 2015 webinar, analytics experts Lynn Wu, Sri Narasimhan, and Sam Ransbotham discussed the data and analytics opportunities presented by this phenomenon.

Through examples and insights from their research, the speakers gave viewers guidelines for seizing IoT opportunities while coping with the many volume, speed, and analysis issues.

Also take a read through some of the follow-up questions and answers that were addressed by presenters after the webinar.

Topics

Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
More in this series

About the Authors

Lynn Wu is assistant professor of operations and information management at the Wharton School. Sri Narasimhan is co-director of the Business Analytics Center (BAC) and professor of IT management at the Scheller College of Business, Georgia Tech. Sam Ransbotham is an associate professor in information systems at Boston College and guest editor at MIT SMR.

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