Transforming From Traditional Competitor to Ecosystem Powerhouse

In our current competitive landscape, rivalry is shifting from well-defined industries to broader ecosystems. We see this in the transition from automobiles to mobility solutions, from banking to fintech platforms, from production lines to intelligent factories — traditional boundaries are collapsing almost everywhere you look. Competitors are coming from new directions and pursuing different goals from those of your familiar rivals.

Companies need a new approach to strategy for managing in a world of ecosystem disruption. In this on-demand webinar, Ron Adner, author of Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World (MIT Press), provides advice and offers a framework for what ecosystem disruption looks like and its implications for leaders.

In this webinar, you’ll learn:

• A new lexicon for the strategy challenges we’re facing today.
• A systematic approach to constructing and competing in ecosystems using the principles of the minimum viable ecosystem and staged expansion.
• How to frame a new strategy conversation for your team.

Adner illustrates these ideas and dynamics by exploring how Amazon disrupted three different industries through its approach to the launch of Alexa.