Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Leaders can avoid unhappy project status surprises if they understand how — and why — people avoid sharing bad news.
In China, demand for skilled business managers exceeds supply. Can leadership self-development programs address that gap?
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
Kaiser Permanente is crafting health care’s future with help from its Innovation and Advanced Technology group.
In today’s global economy, few large companies can afford to ignore China in their plans for growth.
By planning for disruption from natural disasters, Cisco Systems improved its supply chain resilience.
Is your company focused on creating value — or on siphoning it off from others?
China is becoming the best place to learn how to make ideas commercially viable.
Companies doing business in China need to manage their intellectual property vulnerabilities proactively.
After a period of remarkable growth, China now faces substantial economic and political challenges.
New tech can create new hazards for users — and for companies. Here’s how to limit the risk.
The CIO Council makes the case that greater collaboration among top executives is required if companies are to reap technology’s benefits.
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
What does it take to set up a platform where many constituencies can do business?
For KLM, social business developed in response to an epic customer service crisis.
Chinese companies are reengineering new product development in ways that reduce lead times.
Overinvesting in supply chain protection may be more profitable than not investing enough.
Four key steps can help a new initiative create value for both the company and the public.
Apple’s shareholders applaud CEO Tim Cook’s stand on climate change despite attacks from opponents. Will other executives follow suit?