Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Social Media
Latest
Collaboration
Why Strong Ties Matter More In a Fast-Changing Environment
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Social Media
Social tools improve service, research, collaboration
Featured this month in the Social Business Innovation Hub
Customers
Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.
Collaboration
How to Trigger CEO Interest in Social Networking
Featured this month in the Social Business Innovation Hub.
Social Media
What Sells CEOs on Social Networking
Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.
Social Media
The Big, Insidious Business of Social Network Fakes
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
