Digital Marketing
What Do Senior Managers Really Want to Know About Social Media?
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Social Media
Latest
Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Collaboration
Creating a Culture Where the Best Ideas Win
At Enterasys Networks, social tools are creating a flatter and more transparent company.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
Social Media
Dreaming of a Black Friday?
Target is among many retailers using social media to attract more Black Friday shoppers.
Social Media
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Social Media
The Key to Social Media Success Within Organizations
What determines whether or not an internal social media initiative brings business benefits?
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Analytics & Business Intelligence
How ‘Big Data’ Is Different
How do the insights from big data differ from what managers generate from traditional analytics?
Culture
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
Marketing Strategy
Social Business: What Are Companies Really Doing?
This report identifies how social technologies create value in a variety of business functions.
