Social Media

Nestlé defines big, traditional company, but it’s touching base with its inner startup.

BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.

Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.

“Loosely coupled” organizations are models for managing a social media-driven business environment.

Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.

A robust online presence helps the Mayo Clinic’s reputation as a source for health information.

Younger employees often have procedural understanding of social media but need strategic vision.

Social media platforms offer a biased representation of the data based on societal factors.

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.

Influentials who provide sole influence over consumers are the most valuable to companies.

Developmental psychology provides valuable insight into why people use social media differently.

Executives are increasingly recognizing the value of social business to their organizations.

Industries across the board report that social business has increased in importance between 2011-2012.

Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.

Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.

Companies are appointing chief digital officers to focus their use of social and digital strategies.

In a highly regulated industry, active social media engagements need to be carefully conducted.

CMOs are very involved in leveraging social media, which may be expanding that function’s strength.

New CEOs need to quickly establish themselves and communicate their vision.

Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.