Social Media

Some reconnections are more beneficial than others. The challenge is selecting the best ones.

Content websites can convert visitors to paying customers by engaging them in a “ladder of participation.”

Companies looking to social media for guidance in decision making should be wary of the “filter bubble” effect.

If companies want to succeed at social business, they need to develop a culture that embraces social media.

The Winter 2016 issue of MIT SMR explores how transparency effects the power structure.

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

How can companies adapt themselves to the demands of super-transparency?

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

At the Metropolitan Museum of Art, digital and social media is bringing art and treasures to the world.

“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”

Switching from email communication to a social media platform can improve organizational networks — with benefits for employee performance.

How can enterprises balance the good and the bad of digital transparency?

Equifax credit reporting agency is beginning to incorporate unstructured data from sources such as social media.

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.

How can companies counter negative perceptions of CSR efforts and have a credible dialogue with stakeholders?

Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.

The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?

Thanks to technology, the office of the future is going to look very different from what we’ve been used to.

The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.