Security & Privacy
MIT for Managers: How Insecure Is The Internet of Things?
Our biweekly exploration of new business ideas from the corridors of MIT.
Security & Privacy
Latest
Data & Data Culture
The Ethics of Wielding an Analytical Hammer
Organizations need maturity around analytics, including a better distinction between what “could” and what “should” be done.
Data & Data Culture
Secrets in the Age of Data
Secrets are a casualty of analytical prowess, and companies have new incentives to act honorably.
Digital Marketing
How Effective Is Location-Targeted Mobile Advertising?
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Analytics & Business Intelligence
Transparency as a Competitive Advantage: Think Very Carefully About Communicating Your Data Sharing Initiatives
Will consumers start to resist data-sharing, or is it inevitable that we’re moving into a new era of diminished privacy?
Customers
Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
Security & Privacy
Can Sensors Fuel Productivity Growth?
General Electric argues that productivity growth will increase as the industrial Internet emerges.
Analytics & Business Intelligence
Location Analytics: Bringing Geography Back
Remember geography lessons in school, painstakingly memorizing the longest rivers, cultures of various regions, the state capitals?
Analytics & Business Intelligence
Innovating With Analytics
Data-savvy organizations are using analytics to innovate — and to gain competitive advantage.
Ethics
Ethical Quandary in the Age of Big Data: Avoid Creepiness
There isn’t yet a common vocabulary for discussions around the ethical use of big data.
Data & Data Culture
How Much Data is Too Much Data To Mine?
Consumers want to know when they’re being watched, and have changing expectations about privacy and data mining.
Analytics & Business Intelligence
Why Detailed Data Is As Important As Big Data
The data investigation is all about how companies spot trends and how they figure out what’s going on in those trends.
Digital Marketing
How Not to Market on the Web
Ads that complement online content can be effective — but not if they rouse consumers’ privacy concerns.
IT Governance & Leadership
Finding New Uses For Information
On the Web, innovative data reuse yields opportunities — and legal questions.
Analytics & Business Intelligence
Delight or Despair
Avoiding the pitfalls in leveraging customer data.
Security & Privacy
HR Information Disclosure
Companies have much to gain by actively touting their human resources successes. So why don’t they?