New Product Development
A Challenging Question for Innovators
MIT’s Michael Schrage asks: “Who do you want your customers to become?”
MIT’s Michael Schrage asks: “Who do you want your customers to become?”
An intriguing new book discusses the traits of serial innovators at established companies.
Using digital design in product development has potential downsides as well as advantages.
What if traditional views of the innovation process are flawed? Thoughts from MIT’s Eric von Hippel.
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
According to von Hippel, users are often the first source of new products.
Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.
While network effects do affect market share flows, quality prevails.
Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.
To understand how breakthroughs in creativity occur, managers must understand how most collaborations work.