Leadership Skills
The Best of This Week
Experience disrupters, leading up, COVID-19’s economic impact, and building effective teams.
Marketing
Latest
Customers
The Experience Disrupters
A new species of disrupter has great products but offers even better experiences.
Data & Data Culture
Looking At the Impact of the California Consumer Privacy Act
Our experts weigh in on market implications from California’s new consumer privacy act.
Marketing Strategy
Is Your Brand Getting Lost in the Online Shuffle?
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
Digital Marketing
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
AI & Machine Learning
Social Listening Is Revolutionizing New Product Development
Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Analytics & Business Intelligence
Designing AI Systems That Customers Won’t Hate
Companies implementing AI must protect customers’ autonomy, privacy, and individuality.
Digital Marketing
Is Deep Learning a Game Changer for Marketing Analytics?
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Customers
Digital Transformation Should Start With Customers
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Analytics & Business Intelligence
Front Office, Disrupted
Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.
Content Sponsored by Google
The Keys to Winning Retailer-Brand Partnerships in the Digital Era
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
Analytics & Business Intelligence
An Executive Guide to the Fall 2019 Issue
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
Collaboration
Avoiding the Pitfalls of Customer Participation
When employees represent the views of customers, management needs to have their backs.
Digital Marketing
Where Influencer Marketing Goes Wrong (and How to Fix It)
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Collaboration
In Search of the Collaboration Sweet Spot
Brand collaborations can benefit both partners, but there are limits on how many can participate.
Customers
The Magic That Makes Customer Experiences Stick
The most memorable experiences are suffused with emotion — not extra features or value for money.
AI & Machine Learning
Four Challenges to Overcome for AI-Driven Customer Experience
A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Marketing Strategy
Why Personalization Matters for Consumer Privacy
Consumers’ concerns about data privacy are offset by a desire for personalized service.
AI & Machine Learning
Customer Centricity in the Digital Age
AI is making it possible for companies to reach a new level of customer-centric marketing.