Marketing

MIT Sloan’s Sinan Aral discusses social media as a marketing tool that can have a positive impact — if used ethically.

To make social platforms a more positive force, we must understand the phenomena that drive them.

Three kinds of revenue models make companies increasingly accountable for customer outcomes.

Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.

When we can’t talk face to face, businesses must figure out how to cultivate consumer trust.

Innovators need to develop their innovation capital so they can turn their ideas into reality.

How brand owners can rebuild consumer confidence, and why leaders must invest in building trusted employee relationships.

Consumer confidence will be the new currency of business; here’s how companies can respond.

Pivoting in the pandemic, assessing supplier diversity initiatives, and creating a framework for discussing race.

In a global pandemic, a quick pivot to a digital business model may help retailers survive.

Sustaining organizational culture beyond the office, creating value with opportunity marketplaces, and avoiding strategy hijacks.

Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.

Identifying postcrisis opportunities, marketing to nonbinary genders, and prioritizing during supply chain disruption.

Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.

To launch successful products that delight customers, companies need a new approach to data analytics.

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

How peer coaching can help remote workers and reshaping leadership imperatives now and for the future.

Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.

A webinar describes how to develop AI customer service chatbots that meet customer expectations.

Executives face a new ethical paradigm as technology reshapes value chains across industries.