Marketing Strategy
Avoiding the ‘Cringe Factor’ in Marketing to Gen Z
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
Marketing
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Customers
The Retail Profitability Paradox
Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.
Content Provided By Google
Digital Marketing Maturity: The Path to Success
For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.
Talent Management
Why Short CMO Tenure Is Not Always a Problem
Negative factors like leadership failure and dissatisfaction aren’t the only reasons for CMO turnover.
Diversity & Inclusion
The Best of This Week
Digital inclusion to help solve grand challenges, meaningful support for Pride Month, and reimagined workspaces.
Diversity & Inclusion
Make Pride a Commitment, Not Just a Campaign
To meaningfully support Pride, companies need to focus on employees, customers, and the community.
Diversity & Inclusion
Linking Good Intentions to Intentional Action
Businesses that pledged to support racial equity in 2020 must maintain their commitments to effecting change.
Digital Marketing
DIY With AI: The Home Depot’s Huiming Qu
Home Depot’s Huiming Qu discusses how the home improvement retailer leverages AI to improve the customer experience.
Analytics & Business Intelligence
Understanding Decision-Driven Analytics
Bart De Langhe and Stefano Puntoni explain how organizations can make better decisions with data.
Platforms & Ecosystems
Learning, Engagement, and Empowerment: 1-800-Flowers’ Amit Shah
Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.
Customers
Why Pricing Decisions Need More Than Management Intuition
Leaders can make smarter customer strategy decisions in turbulent times through sound economic and strategic thinking.
Content sponsored by Tata Consultancy Services
Creating Collaborative Ecosystems to Transform Customer Experience
Two thought leaders discuss building strong banking, financial services, and insurance ecosystems.
Corporate Social Responsibility
Craft Your Brand Strategy to Ensure Racial Justice
It takes deep commitment and involvement to develop a brand strategy that embraces racial justice.
Marketing Strategy
Advocating With Authenticity — Brands Getting It Right
Latia Curry outlines the steps a brand should take to communicate their values to customers.
Social Media
What the West Can Learn From China’s Live Commerce Success
While livestreamed shopping is booming in China, it has struggled to take off in the West.
Customers
How to Speak to Customers to Build Trust
Linguistic considerations are important when planning customer communications.
Corporate Social Responsibility
The Best of This Week
Six ways to support human rights; ethical monitoring of remote workers; customer-focused cost-cutting.
Customers
To Cut Costs, Know Your Customer
In B2B, pandemic-driven cost initiatives should be guided by an intense focus on customer value.
Analytics & Business Intelligence
Actioned Analytics Pave the Way to New Customer Value
Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Customers
As Stores Reopen, Which Customers Are Most Likely to Return?
Which retail customers will return to in-person shopping as the economy reopens — and why?