Marketing

Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.

Having different social media identities for different sets of stakeholders is no longer possible.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.

Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.

Join us to learn about strategies for great customer experiences in a variety of industries.

Tools for companies and managers to rethink standard customer experience practices.

By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.

In a Q&A, two Alaska Airlines executives discuss the technology integration challenges of a corporate acquisition.

Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.

Businesses must use data and analytics to better anticipate consumer needs and humanize digital interactions.

Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.

This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”

Reframing your B2B company as a business-for-business company can boost revenues, customer retention, and worker morale.

Starbucks’s former CTO discusses AI’s role in the company’s digital transformation on the Me, Myself, and AI podcast.

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

Recruiting and retaining talent in a turbulent market, boosting profits and customer loyalty with charitable giving, and harnessing customers’ “brand admiration.”

As brands compete for holiday shoppers, they would do well to learn this lesson: Donations can boost sales and profits.

A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.

In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.