Marketing
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Analytics & Business Intelligence
The Prediction Lover’s Handbook
Assessment tools for better-informing decisions have proliferated. Which ones work?
Executing Strategy
A Manager’s Guide to Human Irrationalities
People aren’t stupid – they just often act that way. Noted behavioral economist Dan Ariely explains what that should mean for strategists.
Customers
Customer Education Increases Trust
Service companies shouldn’t worry about teaching their customers too much.
Analytics & Business Intelligence
Wanted: Time to Think
Creative insights require time – and a pace at odds with today’s accelerated economy.
Business Models
A Plan to Invent the Marketing We Need Today
Seven strategies that can make marketing both relevant and rigorous in today’s world.
Marketing Strategy
International Perspectives on Counterfeit Trade
Executives’ perceptions of the motives of pirates and purchasers vary by country.
