Customers
Why CRM Fails — and How to Fix It
Sophisticated relationship management resources alone won’t make customers more loyal.
Marketing
Latest
Marketing Strategy
Why Every Project Needs a Brand (and How to Create One)
Project leaders should frame projects the same way marketing managers frame branding efforts.
Customers
McAfee: ‘Customer Service in the Digital Age: The Eternal Lament’
Why are companies still using snail mail to deliver information that customers need in real time?
Collaboration
The Power of Reconnection — How Dormant Ties Can Surprise You
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Customers
Putting the ‘Relationship’ Back Into CRM
There are three important ways in which customer relationship management (CRM) practices often fail.
Customers
Are You Speaking the Same Language As Your Audience?
Are you dropping the ball when it comes to conveying your ideas in ways that your audience really understands?
Customers
When Unhappy Customers Strike Back on the Internet
Companies need to understand and manage the rising threat of online public complaining.
Marketing Strategy
Increasing Profits, Sans Pain
Jonathan Byrnes offers techniques to improve your organization’s profitability.
Collaboration
How to Find Answers Within Your Company
Internal knowledge markets can facilitate information sharing within large organizations.