Marketing
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Culture
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
Marketing Strategy
Is It Time to Rethink Your Pricing Strategy?
Almost any business can improve its pricing performance, if it broaches pricing in a structured way.
Collaboration
How IBM Builds Vibrant Social Communities
Jeff Schick, IBM’s vice president of social software explains how IBM is a “social business.”
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Marketing Strategy
Social Business: What Are Companies Really Doing?
This report identifies how social technologies create value in a variety of business functions.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Collaboration
Why Strong Ties Matter More In a Fast-Changing Environment
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Social Media
Social tools improve service, research, collaboration
Featured this month in the Social Business Innovation Hub
Customers
Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.
Collaboration
How to Trigger CEO Interest in Social Networking
Featured this month in the Social Business Innovation Hub.
Social Media
What Sells CEOs on Social Networking
Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.
Marketing Strategy
Should More Stores Charge Admission?
Warehouse stores like Sam’s Club and Costco charge customers a fee to shop there. Should more companies borrow the idea?
