Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
Marketing
Latest
Social Media
Dreaming of a Black Friday?
Target is among many retailers using social media to attract more Black Friday shoppers.
Collaboration
GE’s Colab Brings Good Things to the Company
GE’s internal social network, GE Colab, is connecting up the firm’s 115,000 employees around the globe.
Collaboration
Social Business = Social Bonding
A recent study by FedEx and Ketchum suggests that social technologies help companies build better relationships.
Collaboration
When Social Networks and Analytics Intersect
Can you really make sense of huge amounts of data? Yes, say researchers from Facebook and Microsoft.
Collaboration
How Social Tools Can Help Your Company Avoid Strategic Failure
Author and consultant Nilofer Merchant tells companies there’s more to social than “social media.”
Social Media
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Marketing Strategy
The Gap Between the Vision for Marketing and Reality
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?
Digital Marketing
What Matters Most in Internet Retailing
Though online retailers have unlimited trading areas, they must learn where to best find customers.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Social Media
The Key to Social Media Success Within Organizations
What determines whether or not an internal social media initiative brings business benefits?
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
Marketing Strategy
Setting Prices Based on Customer Value
A look at three pricing strategies: cost-based pricing, competition-based pricing and customer value-based pricing.
Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Analytics & Business Intelligence
How ‘Big Data’ Is Different
How do the insights from big data differ from what managers generate from traditional analytics?
