Business Models
How Starbucks Has Gone Digital
Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.
Marketing
Latest
Customers
Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
Digital Marketing
The Myth About Viral Marketing
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
Business Models
Optimizing Your Digital Business Model
If you lack a good digital business model, your customers may leave you behind.
Collaboration
Redesigning Innovation at Chubb
Chubb wanted to accelerate its innovation process and its field response time. Its answer? Build a more social business.
Social Media
Get Social: A Mandate for New CEOs
New CEOs need to quickly establish themselves and communicate their vision.
Social Media
CFOs’ Anti-Social Tendencies may be Changing
Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.
Digital Marketing
What Do Senior Managers Really Want to Know About Social Media?
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Climate Change
Communicating Corporate Social Responsibility to a Cynical Public
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
CEOs’ Passive/Aggressive Approach to Social Media
A study of senior executives’ and social media found CEOs more active on Twitter than other forms of social media.
Collaboration
How Cisco’s Learning Network Became a Social Hub for the IT Industry
Cisco’s social educational platform, Learning@Cisco, is a key hub for people in IT around the globe.
Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Collaboration
Creating a Culture Where the Best Ideas Win
At Enterasys Networks, social tools are creating a flatter and more transparent company.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Inbox Zero: Is it Worth the Effort?
A cluttered email box can be as distracting as a cluttered office. One way to tame the email beast: “delete, delegate, respond, defer or do” each time you open a message.
CEOs — Not Just Teens — Can Get in Trouble on Facebook
The SEC’s investigation of a Facebook post by Netflix CEO Reed Hastings.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Marketing Strategy
How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
