Marketing

A robust online presence helps the Mayo Clinic’s reputation as a source for health information.

Younger employees often have procedural understanding of social media but need strategic vision.

Social media platforms offer a biased representation of the data based on societal factors.

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.

Influentials who provide sole influence over consumers are the most valuable to companies.

Developmental psychology provides valuable insight into why people use social media differently.

Companies that synchronize new product development efforts can see substantial benefits.

Executives are increasingly recognizing the value of social business to their organizations.

Balanced benchmarking helps companies test their assumptions about service productivity.

Product selection is one of six significant drivers of customer satisfaction for e-retailers.

Industries across the board report that social business has increased in importance between 2011-2012.

Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.

Mobile technology is blurring the boundaries between traditional and Internet retailing.

Managers need to keep up with what social media is becoming and how to use it.

Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.

Companies are appointing chief digital officers to focus their use of social and digital strategies.

Social media lessons for managers from the Boston Marathon bombing.

CIOs face challenges in maintaining leadership in social business within the C-suite.

In a highly regulated industry, active social media engagements need to be carefully conducted.

CMOs are very involved in leveraging social media, which may be expanding that function’s strength.