Social Media
Walking the Legal Tightrope of Social Business
Managers must walk a fine line when it comes to monitoring employee activity on social media.
Marketing
Latest
Collaboration
Video: Making Social Business Work in Organizations
Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
Social Media
Social Business Research Study Launched
MIT SMR’s global survey on social business practices is now open. Please take the short survey.
Social Media
It Started with a Hashtag: Revitalizing BC Football with Social Media
Boston College’s football recruiting efforts were turned around with a social media campaign.
Marketing Strategy
The Power of a Good Logo
Research suggests that a good corporate logo can have a positive effect on customer commitment.
Digital Marketing
How “Social Selling” Is Reinventing Cold Calling
At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.
Social Media
Four Ways Social Data Can Generate Business Value
Employee-based social data can help organizations improve team performance and more.
Social Media
Why Social Business Initiatives Fail
Organizations are inadvertently setting their social programs up for failure.
Your Turn: What Questions Do Managers Have About Social Business?
What trends and companies should we explore in our upcoming survey?
Social Media
Can Social Business Make Employees Happier?
Social business can breed contentment among employees — but it doesn’t happen automatically.
Data & Data Culture
Is Digital Advertising a New Form of Market Manipulation?
Social media and digital advertising are colliding. Could this lead to market manipulation?
Social Media
When Big Businesses Push the Start(up) Button
Nestlé defines big, traditional company, but it’s touching base with its inner startup.
Digital Marketing
How Digital Acceleration Teams Are Influencing Nestlé’s 2,000 Brands
Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.
Climate Change
Does Your Company Seem Socially Irresponsible?
Public perceptions of corporate irresponsibility are shaped in subjective, yet predictable, ways.
Collaboration
Designing Effective Knowledge Networks
In today’s interconnected world, networks for sharing knowledge are increasingly important.
Collaboration
BMW Test-Drives Mobile Microvideo
BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.
Digital Marketing
Nonprofits Get More from Social Media with Metrics
Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.
Collaboration
Social Business: Flat or Hierarchical? A Surprising Answer
“Loosely coupled” organizations are models for managing a social media-driven business environment.
Digital Marketing
Turning a “No Comment” Company into a Social Media Advocate
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Marketing Strategy
Should You Punish or Reward Current Customers?
Should you offer your best prices to new customers or existing ones?