Collaboration
Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration
A social business tool is helping U.S. government agencies crowdsource collaboration.
Marketing
Latest
Social Media
Infographic: Social Business Driving Positive Outcomes
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
Collaboration
The Paradox of Leading a Social Business
Companies that reach social business maturity are finding that their leadership practices are changing along the way.
Digital Marketing
An Audio Summary of “Moving Beyond Marketing”
An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.
Crisis Management
After a Social Media Gaffe: How to Recover and Not Dig a Bigger Hole
Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?
Social Media
Moving Beyond Marketing
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.
Digital Marketing
Rejuvenating a Brand Through Social Media
Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.
Marketing Strategy
When Customers Help Set Prices
For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?
Digital Marketing
Social Media Marketing Doesn’t Matter
Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.
Collaboration
The American Red Cross: Adding Digital Volunteers to Its Ranks
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Social Media
Audi Puts Its Future Into High (Tech) Gear
Audi wants customers to “trade up” cars as as easily they upgrade software.
Customers
Reimagining Customer Service at KLM Using Facebook and Twitter
For KLM, social business developed in response to an epic customer service crisis.
Digital Marketing
The Multiplier Effect of Social Business Tools
B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.
Social Media
How to Avoid a Social Media Fiasco
A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.
Crisis Management
Leadership Lessons from the Boston Marathon Attack
The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.
Marketing Strategy
Ethnography in Action at Wells Fargo
Wells Fargo Bank used ethnography to better understand how customers use its products.
Data & Data Culture
ComScore: The Art and Science of Big Data, From the Inside
A recent report by MIT CISR details how comScore organizes internally to create value from big data.
Customers
Should Your Business Be Less Productive?
In service businesses, there is often a trade-off between productivity and customer satisfaction.
Digital Marketing
Finding the Value in Social Business
A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.