Social Media
Should Employees Be Encouraged to Tweet?
Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.
Marketing
Latest
Customers
How to Tee Up Choices: The Upside of Default Rules
How much choice do people really want? Default rules, which establish decision-making starting points, can help.
Platforms & Ecosystems
Simplifying the Enterprise Social Media Landscape
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
Remaking a Company for the Digital Natives
USAA’s Renee Horne describes the company’s efforts to make social tools an integral part of employee engagement.
Business Models
Adapting to the Sharing Economy
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
Marketing Strategy
The Case for ‘Benevolent’ Mobile Apps
Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.
Social Media
Social Business Is Dead . . .
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
Digital Marketing
Customizing Social Media Marketing
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Marketing Strategy
Will Customers Be Fair When They Pay-As-They-Wish?
Organizations can encourage customers to be fair so that freeloaders won’t ruin pay-as-you-wish pricing.
Collaboration
The Unexpected Payoffs of Employee “Eavesdropping”
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
Digital Marketing
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Social Media
Online “Chatter Data” is Big Data Gold
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Digital Marketing
How Effective Is Location-Targeted Mobile Advertising?
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Social Media
Interactive Tool Explores How Companies Generate Value With Social Business
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Digital Marketing
How to Win in an Omnichannel World
To thrive in today’s retail environment means reexamining how both information and products are delivered.
Digital Marketing
Why Social Media Will Fundamentally Change Business
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Collaboration
Are Companies Ready to Finally Kill Email?
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?
Marketing Strategy
The Upside to Large Competitors
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.