Marketing

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”

Switching from email communication to a social media platform can improve organizational networks — with benefits for employee performance.

How can enterprises balance the good and the bad of digital transparency?

Equifax credit reporting agency is beginning to incorporate unstructured data from sources such as social media.

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.

How can companies counter negative perceptions of CSR efforts and have a credible dialogue with stakeholders?

Graphic presentations of data are making it easier for sales people to see how they’re performing.

Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.

With the explosion of new technologies comes a new universe of data — and Epsilon is helping businesses navigate it.

The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?

Thanks to technology, the office of the future is going to look very different from what we’ve been used to.

Social media is a tool that allows autistic workers to better express their unique abilities — and tech companies are taking notice.

Not every product can enter the market at the ideal time. Three strategies can help new products make the most of any timing.

The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.

Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.

Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.

Social media is changing how people relate to one another, say social psychologists.

For multinational companies, language barriers are a key obstacle to social business. Can a multilingual approach work?

Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”

It’s smart to be on good terms with former employees. Recent research highlights the upside to following competitors’ former employees, too.