Marketing

Companies that want to draw innovation ideas from social media need customized approaches.

Companies must better gauge whether potential customers will appreciate their innovations.

Companies often don’t focus enough on understanding how customers decide what to purchase.

Social media provides a game-changing opportunity to support innovation and new product development.

Products connected to the Internet of Things are providing unprecedented levels of information.

Despite their importance, five popular marketing metrics are regularly misunderstood and misused.

Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.

Peer-to-peer businesses are shaking up fundamental assumptions about how the economy works.

Some reconnections are more beneficial than others. The challenge is selecting the best ones.

Content websites can convert visitors to paying customers by engaging them in a “ladder of participation.”

On February 23 and 24, MIT SMR is completely dropping the site’s paygates.

Companies looking to social media for guidance in decision making should be wary of the “filter bubble” effect.

If companies want to succeed at social business, they need to develop a culture that embraces social media.

The Winter 2016 issue of MIT SMR explores how transparency effects the power structure.

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

How can companies adapt themselves to the demands of super-transparency?

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

At the Metropolitan Museum of Art, digital and social media is bringing art and treasures to the world.

“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.

An online questionnaire helps assess how well a company’s supply chain and sales operations are integrated.