Marketing

Why hasn’t the proliferation of social media resulted in long-lasting social and business change?

Internet-enabled mobile devices have fundamentally changed marketing — and personal privacy.

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

Product features designed to attract new customers differ from features that retain customers.

For companies, the social media behavior of employees represents both an opportunity and a risk.

A new data tool from South Africa’s Nedbank helps its clients understand their customers better.

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.

What’s happening this week at the intersection of management and technology.

If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers.

Performance topology maps offer managers a signpost pointing toward smarter strategies.

To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.

How human vigor and algorithmic rigor are joining forces in the sales function.

Should marketers subtract the cost of acquiring a customer before assessing that customer’s lifetime value (CLV)?

Social media strategy shouldn’t be seen as the driver of value difference between a company’s fans and nonfans.

Adobe uses a variety of social business activities to create a great experience for employees and customers.

Although the simplicity of net promoter score is appealing, the metric has limited support from academics.

What’s happening this week at the intersection of management and technology.

Market share is a hugely popular metric. But is it really useful?

Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.

What’s happening this week at the intersection of management and technology.