Marketing

Building a sophisticated online user community a begins with a smart approach to seeding it with expert knowledge.

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

In this webinar, Cornell University’s Sheryl E. Kimes discusses the expectations disconnect between companies and customers over self-service technologies.

Retailers need to understand how website features and advances in AI affect consumer behavior.

An excerpt from The Longevity Economy describes the opportunities in catering to older adults.

Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.

Duke Energy CEO Lynn Good reflects on guiding her company in an industry in transformation.

A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.

Identifying the optimal prices for products was once a time-consuming process. That’s changing.

Online product recommendation networks can spread demand from one product to another.

Online personalization algorithms are leading many content viewers to narrower choices.

Though customer service is a key analytics focus, it offers potential for security improvements too.

A curated excerpt from Tap by Anindya Ghose.

Thanks to technologies like 3-D printing, a new supply chain model is emerging.

Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.

Hot markets are attractive — but investors and entrepreneurs may get better results elsewhere.

March 21 and 22, MIT SMR is opening its website to one and all, offering free and unlimited access.

New research demonstrates how the most efficient network designs also account for changing market conditions.