Customers
A New Way to Manage Customer Portfolios for Maximum Value
Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.
Marketing Strategy
Latest
Corporate Social Responsibility
Why Corporate Success Requires Dealing With the Past
Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.
Content Provided By Google
Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Content Sponsored by SAS
Retail and CPG Customer Experience: Trends, Tech, and Takeaways
Research shows that retail and CPG companies are optimistic about investments in CX technology.
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: Focus on Latin America
Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: Focus on EMEA
A global survey finds that many EMEA-based companies need to improve customer-experience quality.
Customers
Manage Your Customer Portfolio for Maximum Lifetime Value
Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
Sustainability
Every (Repurposed) Product Has a Story
Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.
Marketing Strategy
Employer Branding Is the New Marketing Imperative
CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Content sponsored by Tata Consultancy Services
Reinventing Loyalty
Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.
Customers
How Do Customers React When Their Requests Are Evaluated by Algorithms?
Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.
Content Sponsored by SAS
CX Champions Share Their Secrets
Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: CX Champions Share Their Strategies
This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”
Digital Marketing
Humanizing the Digital Experience in a Post-Pandemic Era
Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
Content Provided By Google
Creating and Marketing Apps With the Customer in Mind
A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
Customers
How Customer Connections Can Help Drive Decision-Making for Marketers
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
Customers
Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand
Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.
Marketing Strategy
How Marketers Can Address Data Challenges to Drive Growth
A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.
Marketing Strategy
Business Unusual: The Pandemic Forces a Social Reset
The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.