Marketing
Immersive Commerce: Early Lessons From Walmart
The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.
Most Recent Insights from MIT SMR
More Marketing Insights from MIT SMR
Marketing Strategy
Seven Reasons to Strengthen Your Customer Benefits Focus
Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.
Customers
Six Signs of a Successful Chief Experience Officer
Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.
Talent Management
CMO Success, Stage by Stage
Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.
Quality & Service
Know Your Own Strength
MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.
Marketing Strategy
The Long Tail of Social Media Influence
Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.
Customers
Acing Value-Based Sales
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Social Media
Tap Employee-Creators to Transform Your Social Media Strategy
Savvy companies recognize that, with their support, employee-creators could become their best social media assets.
Customers
What Successful Brick-and-Mortar Retailers Get Right
Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.
Customers
Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper
On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.
AI & Machine Learning
When AI Investments Pay Off in Marketing
New research shows where marketers are seeing gains from AI and how to speed up payoffs.