Digital Marketing
The Risks and Rewards of Brand Personification Using Social Media
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
Managing Technology
Latest
Business Models
How is Digitization Affecting Your Business?
A short questionnaire from researchers at MIT Sloan’s Center for Information Systems Research helps assess digital risk.
How Digital Transformation Is Making Health Care Safer, Faster and Cheaper
What does it take to bring world class digital technology to one of the world’s leading medical centers?
Technology Implementation
Infographic: Transforming the Digital Enterprise
An infographic provides highlights of MIT SMR‘s 2015 digital business report and illustrates the importance of digital maturity.
Executing Strategy
Strategy, not Technology, Drives Digital Transformation
The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.
Business Models
Embracing Digital Technologies in Traditional Worlds
Business that are succeeding in the digital world are questioning key managerial assumptions. Case in point: the French Yellow Pages.
Technology Implementation
When Health Care Gets a Healthy Dose of Data
American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.
Organizational Behavior
Is Your Business Ready for a Digital Future?
Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.
How Twitter Users Can Generate Better Ideas
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Collaboration
‘People Analytics’ Through Super-Charged ID Badges
Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.
Organizational Transformation
Are You Ready For the Certainty of the Unknown?
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Business Models
Revamping Your Business Through Digital Transformation
By using mobile devices, social media, analytics and the cloud, savvy companies are transforming the way they do business.
Organizational Structure
If You Think Big Data’s Challenges Are Tough Now…
By 2020, most new data will be generated not by people but by sensors and embedded, intelligent devices.
Technology Innovation Strategy
Gone Fishing — For Data
When it comes to big data, GE avoids warehousing and instead turns to the data lake approach.
IT Governance & Leadership
The Dark Side of Information Technology
All of our wonderful mobile devices don’t always make us good at managing what we do with them.
Collaboration
The Unexpected Payoffs of Employee “Eavesdropping”
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
Analytics & Business Intelligence
At Amadeus, Finding Data Science Talent Is Just the Beginning
A company that wants to successfully use analytics needs to make sure its data scientists are fully integrated into business units.
Digital Marketing
How Effective Is Location-Targeted Mobile Advertising?
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Collaboration
When an IT Project “Goes Red”
Declaring that a project everyone is excited about is in trouble can be demoralizing. But it’s exactly what can turn things around.
Analytics & Business Intelligence
Getting Value From Your Data Scientists
To create real business value, top management must learn how to manage data scientists effectively.