Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Pairing neuroscience with design thinking can help companies innovate with greater precision.
This issue of MIT SMR looks at corporate values and purpose, risk management, and the role of the CFO in acquisitions.
Leaders must answer eight questions to successfully tackle innovation’s toughest trade-offs.
Leaders must answer eight questions to successfully tackle innovation’s toughest trade-offs.
Katia Walsh discusses how Levi Strauss is upskilling and motivating employees to help drive its digital transformation.
Digital globalization is transforming innovation, but opposing localization forces create risk that must be managed.
In this era of upheaval, business leaders must reconsider the assumptions that rule their decision-making processes.
Multinationals must understand the forces driving both digital globalization and localization to optimize innovation.
The internet giants control vast stores of data — and that may limit innovation at other companies.
Articulating an emotionally engaging higher purpose for their companies helps leaders drive innovation.
Research points to three barriers to deep-tech corporate venturing success that chief innovation officers can overcome.
Rethinking assumptions about customer wants, improving the R&D process for new projects, and addressing data challenges.
The winter 2022 issue of MIT SMR provides a collection of articles to help leaders overcome the obstacles that can get in the way of innovation.
MIT SMR‘s winter 2022 issue looks at innovation processes in product development and how networks affect culture and diversity.
Mercedes-Benz has embraced open innovation as a way to speed up its internal R&D processes.
Make better choices about which R&D projects gain funding by managing bias and involving more people.
MIT Press author Ron Adner shares how organizations can think about building competitive advantage in new ways.
Much of the fashion industry trades on a culture of disposability. It’s not sustainable, and retail norms must change.
Kurt Matzler and Julia Hautz outline a framework leaders can adopt to spur innovation and compete against digital-first companies.
California chief technology innovation officer Rick Klau discusses creating a culture of empowerment and experimentation.