Developing Strategy
The Five Stages of Successful Innovation
Defining an innovation process increases companies’ future value.
Defining an innovation process increases companies’ future value.
Using outside technologies to develop products and licensing intellectual property to external parties will carry a company only so far. The next frontier is to open the business model itself.
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
A company’s market value actually increases when its known rivals innovate.
A framework called the “innovation radar” can help companies identify opportunities for innovation.