New Product Development
How Quality Drives the Rise and Fall of High-Tech Products
While network effects do affect market share flows, quality prevails.
Innovation
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Marketing Strategy
Why Every Project Needs a Brand (and How to Create One)
Project leaders should frame projects the same way marketing managers frame branding efforts.
Innovation Strategy
Is Your Company Choosing the Best Innovation Ideas?
Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.
Innovation Strategy
Why Giving Employees Paid, Unstructured Time Pays Off
Research in creativity shows that giving employees unstructured time — on company time — is a concrete way to reward innovative activity.
Collaboration
Why Project Networks Beat Project Teams
Project networks provide the expertise to handle complex, knowledge-intensive team projects.
Global Strategy
Flat World, Hard Boundaries – How To Lead Across Them
Today’s collaborative and creative leaders engage in six boundary spanning practices.
Project Management
What Great Projects Have in Common
From time to time a project truly stands out, creating exceptional value and having an impact on the industry.
Culture
Lessons from Ken Olsen and Digital Equipment Corp.
The death of Digital Equipment Corp. cofounder (and MIT alumnus) Ken Olsen has prompted much conversation about him and the DEC.
Customers
Are You Speaking the Same Language As Your Audience?
Are you dropping the ball when it comes to conveying your ideas in ways that your audience really understands?
Business Models
Bringing Open Innovation to Services
Companies should organize their service innovation processes to be more open to external ideas.
Innovation Strategy
The 5 Myths of Innovation
Increasingly, innovation is being applied to the development of new service offerings, business models, pricing plans and management practices.