Marketing Strategy
Why Great New Products Fail
Companies often don’t focus enough on understanding how customers decide what to purchase.
Innovation
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Digital Marketing
Finding the Right Role for Social Media in Innovation
Social media provides a game-changing opportunity to support innovation and new product development.
Analytics & Business Intelligence
Now That Your Products Can Talk, What Will They Tell You?
Products connected to the Internet of Things are providing unprecedented levels of information.
Global Strategy
Developing New Products in Emerging Markets
A successful innovation developed by Cisco’s R&D unit in India offers practical insights.
Executing Strategy
Why Learning Is Central to Sustained Innovation
Operational excellence requires cultivating an expectation for continuous improvement in all employees.
Collaboration
Learning the Art of Business Improvisation
There are positive correlations between improvisation in product development and team performance.
Collaboration
How Crowdfunding Influences Innovation
Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.
Developing Strategy
Debating Disruptive Innovation
Three experts provide their responses to the article “How Useful Is the Theory of Disruptive Innovation?”
Developing Strategy
Keep Calm and Manage Disruption
Businesses are averting disruption by beating their new competition, joining them, or waiting them out.
Data & Data Culture
Will the Internet of Trees Be the Next Game Changer?
Is the forestry industry ready for an industry-specific Internet of Things?
Analytics & Business Intelligence
Free Webinar: Leveraging Smart Data for Mass Customization
Research looks at how applying smart data to transportation ecosystems is launching new business models.
Analytics & Business Intelligence
Avoiding Analytical Myopia
The blinders and focus that work well to optimize the details of a problem may prevent managers from seeing other options.
Business Models
Lessons From Hollywood: A New Approach To Funding R&D
Project-centered governance may be an efficient way to organize innovation in fields such as biotech.
Analytics & Business Intelligence
A New Vision for Personal Transportation
Smart data and mass customization have the potential to radically change the way trips are planned.
Collaboration
When Customers Become Fans
Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.
Developing Strategy
From the Editor: Disruption Everywhere?
The Fall 2015 issue of MIT SMR highlights two themes: developing tomorrow’s leaders, and disruption.
Business Models
How to Avoid Platform Traps
The increasing popularity of platform strategies masks a difficult truth: They are hard to execute well.
Developing Strategy
How Useful Is the Theory of Disruptive Innovation?
How well does Clayton M. Christensen’s theory describe what actually transpires in business?
Innovation Strategy
What to Know About Locating in a Cluster
Innovation flourishes when companies are geographically close, but knowledge poaching can thrive, too.