Digital Marketing
Valuing Influentials Means More than Just Counting Connections
Influentials who provide sole influence over consumers are the most valuable to companies.
Digital Marketing
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Digital Marketing
One Size Does Not Fit All in Social Media
Developmental psychology provides valuable insight into why people use social media differently.
Business Models
The Executive’s Role in Social Business
Executives are increasingly recognizing the value of social business to their organizations.
Digital Marketing
How Companies Can Move Past a Trough of Disillusionment in Social Business
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
Culture
Ray Wang Surveys the Evolution of Social Business
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
Digital Marketing
How Pharmaceuticals Can Avoid the Side Effects of Social Media
In a highly regulated industry, active social media engagements need to be carefully conducted.
Digital Marketing
CMOs Using Social Data to Flex Their Muscle
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
Business Models
How Starbucks Has Gone Digital
Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.
Digital Marketing
The Myth About Viral Marketing
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
Business Models
Optimizing Your Digital Business Model
If you lack a good digital business model, your customers may leave you behind.
Digital Marketing
What Do Senior Managers Really Want to Know About Social Media?
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
Digital Marketing
What Matters Most in Internet Retailing
Though online retailers have unlimited trading areas, they must learn where to best find customers.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Customers
Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.