Digital Marketing

Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.

An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.

Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

Two World Cup-related gaffes by international airlines offer lessons for social business.

Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.

Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.

For KLM, social business developed in response to an epic customer service crisis.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.

Twitter is helping companies build new kinds of connections with consumers.

State Street navigates the rough waters of using social media in international finance.

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

DBS Bank is remaking itself from a transaction company to an information company using emerging technologies.

Consumer trust in online ratings may be misplaced, according to recent research.

At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.

Social media and digital advertising are colliding. Could this lead to market manipulation?

Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.

Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.

Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.