Analytics & Business Intelligence

MIT SMR’s 2018 Data & Analytics Report finds a link between customer engagement and data analytics.

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.

Data audits may be helpful in maintaining balance between data-rich and data-poor companies.

A new survey reports companies are now seeing a direct correlation between big data and AI success.

Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.

An infographic based on the 2018 Data & Analytics Report by MIT Sloan Management Review illustrates how companies can better engage with customers using analytics.

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

Given the growing importance of data to companies, how should managers measure its value?

Pete Maulik and Joey Bergstein discuss three fundamental truths for building an effective future-focused growth strategy.

The cost of bad data is an astonishing 15% to 25% of revenue for most companies.

Innovative strategies depend more on novel, well-reasoned theories than on well-crunched numbers.

A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.

Business leaders need to prioritize effective, two-way communication with their data scientists.

Integrating new technologies with legacy systems is both a problem and an opportunity.

Artificial intelligence helps doctors make better diagnoses. It can do the same for corporate leaders.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.

The sports industry’s use of analytics on and off the field highlights three key strategies for success.

Getting business value from data depends on developing effective analytics teams — leaders included.

IoT-enabled devices are the new weakest link in data security — and companies need to address this now.

Watch a free, on-demand webinar with MIT research scientist Matthias Winkenbach on how interactive visualization and augmented reality technology to change the way we access, understand, and utilize complex systems and logistics data.