Analytics & Business Intelligence
Do Teams Need to Win to Sell Tickets?
Why do losing teams often out-perform winners at the box office?
Why do losing teams often out-perform winners at the box office?
Would NBA teams make fewer draft mistakes if they measured basketball IQ?
Recommendation algorithms don’t just reflect consumer preferences — they also shape them.
An industry executive and a scholar offer perspectives on new competition in the staffing business.
Data-driven decision-making comes with challenges and opportunities, says GoDaddy’s chief revenue officer.
Data best supports marketing when researchers fully understand what they want to measure and how.
Five key principles explain how to use platforms to create value in the digital economy.
Consulting is vulnerable to technology and market forces that are disrupting services everywhere.
Join us on Twitter to discuss how next-generation measurement can drive change in your organization.
Leaders at the forefront of making organizations AI-driven have seven key attributes.
KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Retailers have new challenges in getting customers to accept different prices on different channels.
Executive transparency better positions organizations for growth.
Join the co-authors of “Using Analytics to Improve Customer Engagement” and special guest Teddy Bekele as they show how analytical innovators are gathering and sharing data to build loyalty and keep customers.
Sports analytics leaders are now using data to understand fans as well as they know their players.
Part 1 of our eight-part video series explores how integrated digital technologies can transform business.
In this webinar, David Harcourt of Yum! Brands Inc. shares his research and experimentation with HR analytics.