Value-Based Pricing

MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.

This issue of MIT SMR focuses on analytics, the challenges of advancing artificial intelligence, and business strategy.

Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.

Creative approaches to setting prices and managing costs can make responsible business practices financially viable.

MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates

Should you offer your best prices to new customers or existing ones?

Organizations can pick price points that provide both profits and long-term value to suppliers.