Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
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Content Sponsored by SAS
#MITSMRChat: How to Build Trust With Data, Analytics, and AI
Join MIT SMR Connections and SAS for a Twitter chat on how to make sure your data is trustworthy.
Analytics & Business Intelligence
#MITSMRChat: Sports Analytics, Basketball IQ, and Lessons for Leaders
A Twitter chat featuring Ben Alamar examines how sports analytics can inform companies’ use of data.
Innovation Strategy
The Truth About Behavioral Change
The true story behind Twitter’s success belies the conventional wisdom of social networks.
Innovation Strategy
People Management by Algorithm
What’s happening this week at the intersection of management and technology.
Digital Marketing
How CEOs Can Leverage Twitter
By tweeting, CEOs have an opportunity to initiate and influence online conversations.
Social Media
How McDonald’s Cooked Up More Transparency
Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”
How Twitter Users Can Generate Better Ideas
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Collaboration
The American Red Cross: Adding Digital Volunteers to Its Ranks
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Crisis Management
Leadership Lessons from the Boston Marathon Attack
The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Business Models
A Business Plan? Or a Journey to Plan B?
From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.
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