Digital Marketing
Rejuvenating a Brand Through Social Media
Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.
Social Media Strategy
Latest
Digital Marketing
Social Media Marketing Doesn’t Matter
Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.
Collaboration
The American Red Cross: Adding Digital Volunteers to Its Ranks
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Social Media
How to Avoid a Social Media Fiasco
A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.
Quality & Service
Inside Renault’s Digital Factory
Renault’s Chief Digital Officer builds a Digital Factory of an unusual sort.
Digital Marketing
How Digital Acceleration Teams Are Influencing Nestlé’s 2,000 Brands
Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.
Digital Marketing
Turning a “No Comment” Company into a Social Media Advocate
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Social Media
Procedural Versus Strategic Approaches to Social Media
Younger employees often have procedural understanding of social media but need strategic vision.
Social Media
The Emergence of Chief Digital Officers
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Risky (Social) Business
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Culture
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Showing 21-36 of 36
Previous