Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
Businesses that pledged to support racial equity in 2020 must maintain their commitments to effecting change.
Content websites can convert visitors to paying customers by engaging them in a “ladder of participation.”
Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.
How can companies counter negative perceptions of CSR efforts and have a credible dialogue with stakeholders?
The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?
The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.
BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Creative insights require time – and a pace at odds with today’s accelerated economy.