Social Media
Procedural Versus Strategic Approaches to Social Media
Younger employees often have procedural understanding of social media but need strategic vision.
Social Business
Latest
Developing Strategy
Competing in the Age of Omnichannel Retailing
Mobile technology is blurring the boundaries between traditional and Internet retailing.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
Risky (Social) Business
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Remote Work
Unlocking the Business Potential of Virtual Worlds
Virtual worlds have been slow to catch on in businesses — but employees familiar with the technology may help.
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