Marketing Strategy
Finding Applications for Technologies Beyond the Core Business
Many companies overlook the potential of new applications for products they have sold for years.
Many companies overlook the potential of new applications for products they have sold for years.
Large companies that invest in trendy IT innovations may see their reputations — and CEO compensation — increase the next year.
Successful IT specialists work on trustworthiness and good client relationships at the same time.
As a tool for business process reengineering, “the matrix” can help managers determine how to approach change and change management.
In this case study, the authors describe Toshio Okuno’s five techniques for managing major changes in his company.