Profitability

Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.

Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.

To retain loyal managers, companies must nurture an apolitical culture that places high priority on meeting career needs.

Are strategic takeovers more profitable than financial deals, which are usually hostile transactions?

Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.