Product Development

New Product Development

Integrating the Fuzzy Front End of New Product Development

Anil Khurana and Stephen R. Rosenthal

January 15, 1997

Marketing Strategy

Customizing Customization

Joseph Lampel and Henry Mintzberg

October 15, 1996

Innovation Strategy

Improving Knowledge Work Processes

Thomas Davenport, Sirkka Jarvenpaa and Michael Beers

July 15, 1996

Marketing Strategy

The Design and Development of Information Products

Marc H. Meyer and Michael H. Zack

April 15, 1996

Business Models

Use Strategic Market Models to Predict Customer Behavior

David E. Schnedler

April 15, 1996

Marketing Strategy

First to Market, First to Fail? Real Causes of Enduring Market Leadership

Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.

Gerard J. Tellis and Peter N. Golder

January 15, 1996

Marketing Strategy

Speeding High-Tech Producer, Meet the Balking Customer

Anirudh Dhebar

January 15, 1996

Business Models

How Hadco Became a Problem-Solving Supplier

Craig H. Wood, Allen Kaufman and Michael Merenda

January 15, 1996

Technology Implementation

Improve Software Quality by Reusing Knowledge and Experience

Victor R. Basili and Gianluigi Caldiera

October 15, 1995

Developing Strategy

An Empirical Study of Flexibility in Manufacturing

Fernando F. Suarez, Michael A. Cusumano and Charles H. Fine

October 15, 1995

Marketing Strategy

Marketing Strategies for the Ethics Era

N. Craig Smith

July 15, 1995

Executing Strategy

Successful Reengineering Demands IS/Business Partnerships

Erwin V. Martinez

July 15, 1995

Project Management

The Second Toyota Paradox: How Delaying Decisions Can Make Better Cars Faster

Allen Ward, Jeffrey K. Liker, John J. Cristiano and Durward K. Sobek II

April 15, 1995

Marketing Strategy

How to Address the Gray Market Threat Using Price Coordination

Gert Assmus and Carsten Wiese

April 15, 1995

Innovation Strategy

Has a Customer Already Developed Your Next Product?

When customers tell you what they need, listen carefully — they may be designing your next product.

Eric A. von Hippel

January 01, 1977