Innovation Strategy
The Discipline of Creativity
Managers can’t afford to rely on haphazard, hit-or-miss approaches to idea generation.
Product Development
Latest
Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Collaboration
How to Create Productive Partnerships With Universities
Companies can improve collaborations with universities by giving more thought to relationship structure.
Innovation Strategy
What It Takes to Be a Serial Innovator
An intriguing new book discusses the traits of serial innovators at established companies.
New Product Development
The Problem With Digital Design
Using digital design in product development has potential downsides as well as advantages.
Innovation Strategy
Is There a Tweaker Driving Innovation On Your Team?
Innovation often comes from tweakers who take existing ideas and turn them into something better.
Innovation Strategy
Five Steps for Embracing Consumer Innovation
Companies can work with consumer innovators, or “casual entrepreneurs,” by understanding their lead users.
Innovation Strategy
The Age of the Consumer-Innovator
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Culture
Is Your Company Ready for Open Innovation?
Without successful implementation, the benefits of open innovation strategies will not materialize.
Collaboration
Creating Employee Networks That Deliver Open Innovation
The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.
Marketing Strategy
Why Every Project Needs a Brand (and How to Create One)
Project leaders should frame projects the same way marketing managers frame branding efforts.
Collaboration
Why Project Networks Beat Project Teams
Project networks provide the expertise to handle complex, knowledge-intensive team projects.
Project Management
What Great Projects Have in Common
From time to time a project truly stands out, creating exceptional value and having an impact on the industry.
Supply Chains & Logistics
What Happens When You Outsource Too Much?
Managers must understand which competencies they can safely outsource and which they should manage internally.
Project Management
Putting It Together: How to Succeed in Distributed Product Development
Outsourcing complex product development work subjects companies to significant uncertainty.
Innovation Strategy
The 5 Myths of Innovation
Increasingly, innovation is being applied to the development of new service offerings, business models, pricing plans and management practices.
