Developing Strategy
Stories That Deliver Business Insights
Companies are gaining insights from ethnography, the in-person study of how consumers use a product.
Product Design
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Innovation Strategy
Innovation Lessons From 3-D Printing
How should companies respond to game-changing open-source innovations from online user communities?
Innovation Strategy
The Experimental Roots of Revolutionary Vision
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
Innovation Strategy
Has a Customer Already Developed Your Next Product?
When customers tell you what they need, listen carefully — they may be designing your next product.
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