Customers
Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
Privacy
Latest
Analytics & Business Intelligence
Location Analytics: Bringing Geography Back
Remember geography lessons in school, painstakingly memorizing the longest rivers, cultures of various regions, the state capitals?
Ethics
Ethical Quandary in the Age of Big Data: Avoid Creepiness
There isn’t yet a common vocabulary for discussions around the ethical use of big data.
Data & Data Culture
How Much Data is Too Much Data To Mine?
Consumers want to know when they’re being watched, and have changing expectations about privacy and data mining.
Digital Marketing
How Not to Market on the Web
Ads that complement online content can be effective — but not if they rouse consumers’ privacy concerns.
IT Governance & Leadership
Finding New Uses For Information
On the Web, innovative data reuse yields opportunities — and legal questions.
Security & Privacy
HR Information Disclosure
Companies have much to gain by actively touting their human resources successes. So why don’t they?
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